Documentation video and photos soon to come.
Artist Statement:
Rosetta Stone
Explorer is an interactive video that presents the user with choices
they are familiar with and choices they are unfamiliar with. The focus
of this project is the impact large brands have on language.
The primary components of the piece are the
Interlude.fm platform, Apple's television advertisements, and
advertisements from various other brands including Samsung and LG. I
used Adobe Premiere to re-brand the non-Apple advertisements into
a fictitious "Orange" brand, which is based on the Nadsat slang used in a
Clockwork Orange, purposely choosing a less professional aesthetic to
make the editing evident and expose the fictional nature of the brand.
Through choosing which product to view, the viewer becomes accustomed to
the naming trends, even though the Orange ads are in Russian.
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